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Snow White 's "Heigh-Ho" as they followed toys r us coupon code 10 off each other off a cliff (referencing the myth of lemming suicide ).Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on Big Brother's screen but it's unclear whether his program was used for the final film.Was George Orwell right about 1984?".You can watch that version too: further reading ChiatDay adman Lee Clow gave an interview about the ad, covering some of this material.Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.Heather: Gail, save me!I dont see them doing as much stunty stuff as what they might have done in the past, Hill said.As you can see in his comment below, Hertzfeld's comments above (and the dates cited in other accounts I've seen) are incorrect.The Macintosh executive staff was invited to attend, not knowing what to expect.It was a mess: 20-year anniversary In 2004, the ad was updated for the launch of the iPod.Also read: Sweeps, Adgate added, kind of got de-emphasized in the past 10 years.It is also worth noting that in both radio and TV, ratings are not just for advertising dollars.The ad cost a shocking 900,000 to film, plus Apple booked two premium slots during the Super Bowl to air itcarrying an airtime cost of more than 1 million.